CoMotion House

SHIFT: Consulting for when strategy needs rethinking.

Strategic Intelligence & Transformation

The market changed, leadership changed, strategy no longer makes sense or was never rigorously built. Organizational cultures have also become more challenging, with decontextualized uses of artificial intelligence or positions of denial toward its arrival. SHIFT is CoMotion's practice for these moments: diagnosis, repositioning and change facilitation with analytical rigor and execution capacity.

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SHIFT

Strategic Intelligence & Transformation

The market changed, leadership changed, strategy no longer makes sense or was never rigorously built. Organizational cultures have also become more challenging, with decontextualized uses of artificial intelligence or positions of denial toward its arrival. SHIFT is CoMotion's practice for these moments: diagnosis, repositioning and change facilitation with analytical rigor and execution capacity.

What we deliver

  • Strategic diagnosis and positioning analysis through Motion Scan®
  • Estimate of efficiency gains
  • Mapping of improvement points in processes
  • Organizational transformation programs
  • Strategic decision facilitation for senior leadership
  • Accompaniment of change processes
  • Reputational management plan
  • Mapping of risks and opportunities

When to activate

  • The organization has lost clarity about where it's going
  • The organization wants to digitalize or increase its level of digitalization
  • There is a merger, expansion or business model change underway
  • Leadership needs well-founded external perspective to make difficult decisions
  • The market changed and strategy didn't follow
  • Efficiency gains may not be fully leveraged
  • Strategy exists, but is not being executed

Who leads

Frederico Mendonça

SHIFT

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Frequently asked questions

What is the SHIFT practice?

SHIFT is strategic consulting and organisational transformation — repositioning, deciding and executing with rigour, backed by the Motion Scan® diagnosis.

When should I consider SHIFT?

When strategy needs clarity, priorities or execution capacity — repositioning, structural decisions or efficiency gains.